They Thought They Could Stop Us: Putin, Rebirth of Maskulo & Forbidden Stock

The Bottom Line: After a three-year fight for survival—exiting Russia, facing political persecution, and overcoming a massive management crisis—Maskulo is back. We have successfully reclaimed 469 units of "Forbidden" archive styles thought to be gone for good.

SHOP THE FORBIDDEN STOCK BATCH 01

Looking for the full story? Read our manifesto below.


Maskulo Unstoppable Campaign - Bulat Barantaev with Megaphone

The Truth Behind the Silence (2022–2025)

You probably noticed the silence. Depleted inventory. Zero new drops. Total radio silence. Between 2022 and 2025, Maskulo wasn't just dealing with "stock issues"—we were in a battle for our existence.

When we chose to stand our ground and exit Russia in protest of the war, the retaliation was immediate and aggressive. Our founder, Bulat Barantaev, was officially designated a "terrorist and extremist" by Russian authorities for his stance against corruption (and his public opposition to Putin) and his support for the anti-corruption movement of Alexey Navalny. We lost our team, our logistics were thrown into chaos, and the weight of the crisis nearly brought the brand to an end.

"We hit rock bottom. But that bottom became the ironclad foundation for our relaunch."

The "Forbidden" Recovery

We’ve spent the last six months working with global partners to track down and recover a limited supply of our most iconic, legacy gear. This isn't a reprint; these are the original, high-performance piecesthe "Forbidden Stock"—reclaimed from our secret global archives.

  • Batch 01: 469 units of legacy favorites (LIVE NOW).
  • The Vault: Every 14 days, a new recovery batch is unlocked from the archives.
  • The Scarcity: Once these units are claimed, they are gone forever. No second chances. No reprints.

Bulat Barantaev 12m highway banner LGBT rights campaign Press clipping: Bulat Barantaev listed as terrorist by Russian authorities without courts

Left: Bulat Barantaev posing with a 40-foot highway banner against homophobia in Russia. Courtesy: Stanislav Shevchenko, Flickr: Rlyatas. Right: US and international press covering the political persecution that nearly cost us our brand.

The Rebirth: Maskulo 2026

The journey from a startup in Siberia to the official "terrorist" list of a global superpower isn't your typical business story. At Maskulo, our gear has always stood for the unapologetic freedom to be yourself. In 2022, staying in Russia meant complicity. Leaving meant risking everything.

We have spent the last year rebuilding from the ground up. Today, our operations are leaner and stronger, powered by our European Fulfillment Hub and our Florida Fulfillment (Nolle Trading LLC). We have replaced the "international shipping stress" with a streamlined, domestic delivery system for our US community.

Why Wear the "Forbidden" Gear?

When you wear these recovered pieces, you aren't just wearing a brand; you are wearing a symbol of a community that refuses to be silenced. These are the same iconic designs that defined the world's most defiant dance floors, recovered from the front lines of our global relocation.

This is your final chance to own the "Old Guard" of Maskulo before we transition permanently into our all-new 2026 Collection later this year.


How to Claim Your History:

  1. Visit the Forbidden Stock Collection.
  2. Add your legacy gear to your cart.
  3. Complete checkout before Batch 01 sells out.

RECLAIM THE ARCHIVE NOW

*Campaign managed by Wilton Europe UG (Berlin). Quantities are strictly limited to recovered archive units. Subject to General Terms and Conditions.